A large red Keep Calm and Carry On steel notice board on the whitewashed wall of a converted barn studio, with photographs held on it by magnets, a woman writing at a plywood desk and three figures blurred as they walk past
Quotes & sayings

'Keep Calm - Red' - Large Magnetic Notice Board / Wall Art

Keep calm and carry on… whatever you carry on doing.

The 1939 poster that nobody saw at the time and everybody knows now, on 1.2 mm steel with a high gloss finish. Leave it as it was written, or add your own word at the end and make it about the person you are giving it to.

The 1939 poster on 1.2 mm steel. Leave it as it was written, or add your own word at the end.

Make your boardThree sizes, eight colours · from £75
01
Like a traditional enamel sign

Made from high quality 1.2 mm sheet steel with a high gloss paint finish, so it has the look of an old enamel sign without the rust.

High quality 1.2 mm sheet steel with a high gloss finish — the look of an old enamel sign without the rust.

02
A notice board, not a print

It holds ordinary fridge magnets across the whole face and takes dry-wipe pen, so the poster earns its wall twice over.

Holds ordinary fridge magnets across the whole face and takes dry-wipe pen.

03
Up in ten minutes

Supplied pre-drilled with fixings included, and screw caps to match. Made to order in Britain, in fully recyclable packaging.

Pre-drilled with fixings and matching screw caps included. Made to order in Britain.

01 — The classic

Just like the original

Eight colourways

The genuine 1939 poster, reproduced from the production artwork with nothing added. Order it as it is, in any of the eight colourways.

The genuine 1939 poster, reproduced from the production artwork with nothing added. Order it as it is, in any of the eight colourways.

02 — Make it your own

Carry on whatever you like.

One word, any colourway

Add a word at the end and “carry on” moves onto a single line to make room for it. One word turns a famous poster into a present for a particular person — the baker, the gardener, the one who never stops knitting.

The genuine poster in four of the eight colourways, then personalised — one word at the end makes it a present for a particular person.

A green Keep Calm and Carry On Gardening board on the whitewashed wall of a potting room, seed packets and plant labels held on with magnets, a jobs list in dry-wipe pen, a woman filling a seed tray at the bench below
One word changes who the board is for. Seed packets and a photograph held on with ordinary magnets, and the week’s jobs in dry-wipe pen straight onto the gloss — the whole face takes both.
One word changes who the board is for. Seed packets on magnets, the week’s jobs in dry-wipe pen — the whole face takes both.
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Make your board.

Live preview

Leave the word empty and you get the genuine poster, reproduced from the production artwork. Type a word and the lettering re-stacks — “carry on” onto a single line, your word beneath it — using the same letters at the same proportions.

Leave it empty and the board is the genuine poster, exactly as printed in 1939. Add a word and “carry on” moves onto one line to make room for it underneath.Leave it empty for the genuine poster. Add a word and “carry on” moves onto one line.
Portrait or landscapeFormat
Portrait unpersonalised is the poster exactly as drawn. Landscape re-stacks the same lettering into three lines so it fills the wider board.
Choose a sizeSize
Choose a colourColour Each colourway is a finished product view carrying your own words and the caps you have chosen — the choice is made on the real thing, not a swatch.
Screw caps
Total £145

Made to order in Britain. Pre-drilled with fixings, caps and instructions in the box, in 3–5 working days.

Your words are shown on a photograph of the real board, so the shine, the shading and the rounded edges are as they will be on your wall. Switch to On the wall to see it at its true size in a room.

Photographs

  • A large magnetic notice board by Beyond the Fridge with an image of a red vintage keep calm and carry on poster
  • A desk in a workspace setting in a white interior with a magnetic metal wall art panel showing a red keep calm and carry on vintage poster
  • Three photographs of a workspace interior and a diagram to show size comparisons of a red keep calm and carry on magnetic notice board
  • The corner detail of a red keep calm and carry on magnetic board to show it’s high gloss surface
  • A screw pack and instructions to fit a red keep calm and carry on magnetic wall art panel
  • A red keep calm and carry on magnetic board in it’s cardboard packaging
An original 1939 Keep Calm and Carry On poster, framed, at Barter Books in Alnwick
One of the surviving 1939 prints, framed at Barter Books in Alnwick.
Keep Calm And Carry On — Original poster — Barter Books — 17-Oct-2011
The poster nobody saw — a short history The poster nobody saw

Printed in millions, displayed almost nowhere.

Printed in millions, displayed almost nowhere.

The poster was produced by the Ministry of Information in 1939, in the weeks before the war began, as the third in a set of three. The first two — “Freedom Is In Peril” and “Your Courage, Your Cheerfulness, Your Resolution Will Bring Us Victory” — went up around the country. This one was held back, to be issued only if Britain were invaded. It never was, and so the poster was never widely posted.

Around two and a half million copies were printed. Almost all were pulped for the paper. The design carried no illustration at all: the crown of King George VI at the top, and five words in a plain capital lettering drawn specially for the series, chosen because it was thought hard to counterfeit.

It stayed forgotten for sixty years. In 2000 a copy turned up in a box of books bought at auction by a second-hand bookshop in Alnwick, Northumberland, and was framed and hung by the till. Customers kept asking to buy it. The shop began printing copies, and within a decade the phrase was on mugs, tea towels and doormats across the world.

Being Crown copyright from 1939, the original design has long since passed into the public domain, which is why anyone may print it — and why so many have. What it was designed for, though, was steel and enamel’s job: one message, read across a room, in weather or in a hurry.

Produced by the Ministry of Information in 1939 and held back for an invasion that never came, so it was never generally issued. Around two and a half million copies were printed and almost all were pulped.

A surviving copy turned up in 2000 in a box of auctioned books at a bookshop in Alnwick. Customers kept asking to buy it, and within a decade the phrase was everywhere.

Eighty-seven years, in five lines.

The dates
1939 Designed by the Ministry of Information as one of three morale posters.
1939 Held in reserve for an invasion that did not come, so never generally issued.
1940s Almost the entire print run pulped to recover the paper.
2000 A surviving copy found in a box of auctioned books in Alnwick, and hung in the shop.
2000s Reprinted, then borrowed by everybody, and the phrase enters the language.

Eighty-seven years old and still the best advice anyone has given.

Three sizes, eight colourways, one optional word. Made to order in Britain on 1.2 mm steel, with a magnetic face that holds everything you need to remember.

Make your board
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